Privacy Policy
This Privacy Policy describes how Emma & Sarah (the "Site" or "we") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
1. COLLECTING PERSONAL INFORMATION
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
Device Information
Examples of Personal Information collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: To load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for a business purpose: Shared with our processor Shopify.
Order Information
Examples of Personal Information collected: Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: To provide products or services to you, to fulfil our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: Collected from you.
Disclosure for a business purpose: Shared with our processor Shopify, payment gateways (e.g., PayPal), and shipping partners.
2. SHARING PERSONAL INFORMATION
We share your Personal Information with service providers to help us provide our services and fulfil our contracts with you, as described above. For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
3. BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site.
We use Meta (Facebook) Pixel to measure the effectiveness of our advertising and to retarget users who have visited our Site.
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.
You can opt out of targeted advertising by using the links below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
4. TEXT MARKETING AND NOTIFICATIONS
By entering your phone number at checkout and initialising a purchase, or subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your order, including abandoned cart reminders) and text marketing offers. You acknowledge that consent is not a condition for any purchase.
If you wish to unsubscribe from receiving text marketing messages and notifications, reply STOP to any mobile message sent from us or use the unsubscribe link provided within any of our messages.
5. YOUR RIGHTS
UK GDPR & GDPR (Europe): If you are a resident of the UK or EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us using the contact information below.
6. COOKIES
A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection).
7. CHANGES
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
8. CONTACT
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@emmaandsarah.com.
